Viral hit's sale boost causes Billboard to add YouTube views to their charts formula.
Posted on Feb 22, 2013 03:51 pm
Now here's a proof that these days, in order to go big, you need to go viral. Just take Baauer, the producer of the "Harlem Shake" song as an example. Despite the track being released back in May 2012, it took a recent viral craze for the song to become globally popular and even reach the No. 1 on the US sales chart.
At this moment, an estimated number of 40,000 "Harlem Shake" videos exist on YouTube, scooping a total of over 175 million views. In case you aren't yet familiar with what's going on, the clips feature users themselves dancing to the song.
Baauer was the first one to see the benefits of the new Billboard formula, which now also incorporates the number of YouTube views. With "Harlem Shake" sales skyrocketing due to those very same views, it seems like a completely logical choice. Within the past week, the song has reached 103 million streams and 262,000 downloads.
"The notion that a song has to sell in order to be a hit feels a little two or three years ago to me. The music business today - much to its credit - has started to learn that there are lots of different ways a song can be a hit, and lots of different ways that the business can benefit from it being a hit", Billboard's editorial director Bill Werde tells the New York Times.
So have you made your own "Harlem Shake" video yet? If you did, feel free to share it with with the rest of the UG community. And what do you think about YouTube views becoming a part of the Billboard charts formula? Let us know in the comments section below.