YouTube Threatening to Block Indie Labels Refusing to Join Its Paid Streaming Service

Jack White and Adele could be blocked in certain countries.

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As YouTube is setting up for the launch of its new ad-free streaming music service, the company has explicitly threatened to block artists from using the entire platform, free or paid, for artists refusing to agree to the new terms.

According to the Verge, YouTube's head of content and business operations Robert Kyncl was to one to confirm plans to block the troublesome clips in order "to ensure that all content on the platform is governed by its new contractual terms."

So far, YouTube has signed deals with all of the major labels, so right now it's indie labels' turn to react and decide the YT future of such class acts as Jack White, Adele, Arctic Monkeys, Queens of the Stone Age and more.

"Our goal is to continue making YouTube an amazing music experience, both as a global platform for fans and artists to connect, and as a revenue source for the music industry," the company's spokesperson stated. "We're adding subscription-based features for music on YouTube with this in mind - to bring our music partners new revenue streams in addition to the hundreds of millions of dollars YouTube already generates for them each year. We are excited that hundreds of major and independent labels are already partnering with us."

As "a source familiar with the situation" further told the Verge, YouTube doesn't want to launch a paid, ad-free service and then be forced to show certain videos in ad-supported more, making the current solution the only option.

The first blocks are expected to drop within just a few days, although the new service is not expected to be launched soon.

72 comments sorted by best / new / date

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    Floyd Phoenix
    In other news: Youtube is slowly ruining everything that made it so popular in the first place as it devolves into intense greed driven madness.
    Jehuty
    At which point a new streaming site will emerge, and go through the same vicious pattern.
    Kueller917
    This really. To begin with there's already multiple ways to stream music. YouTube only has an edge for its population. If they push people away that group will likely leave.
    azrael4h
    They've already drove away alot of the gamers to Twitch, keep it up and there'll just be the bigger acts on You Tube, and they'll leave once they realize the viewers aren't there anymore.
    Robslip
    you are so right Floyd!! They are right down the same black hole as Facebook now,...except this is stuff we actually care about!
    PoloSG68
    Next week: Jack Conte (Of Pomplamoose) comes up with another fantastic idea that helps content creators but remains realistic with goals and funds. A new streaming service that doesn't suck corporate balls like YouTube...
    serge450
    all i read was "money money money, we are greedy bastards who will prevent you from enjoying quality music because we want money.
    maddog61
    And this is why we can't have nice things...
    p_a_morgan
    Right. And, of course, I'm sure this will come along with a brand new awesome Youtube layout that doesn't work!
    iommi600
    What a bunch of tossers. Also, I don't even care about YT's streaming service. Spotify all the way.
    blackone666
    So, if we all install Adblock, will that ruin the internet? just curious...
    Pretelethal
    You can actually disable some sites on Adblock, to allow them to get the ad revenue they deserve. So it depends how picky you are.
    p_a_morgan
    No, it'll just turn the internet back to the way it was, before every person on the planet began trying to capitalize on it.
    Dynamight
    Why did this article get so many downvotes? It relays the news quite accurately and without spelling/grammar error, for once.
    the_bi99man
    That's because the entire article, word for word, was copy/pasted from another site. A site that probably employs editors, and people who graduated 8th grade.
    MaaZeus
    Because here we do not usually vote if the article is good or bad but the news itself. This is a really shitty move from Google, hence the poor rating.
    RoadRunner939
    Well , I guess it's their site so they can do whatever the **** they want with it.
    TheLiberation
    That's always a poor argument because it's very near-sighted. If they keep doing retarded decisions like this (and I don't think YouTube has had anything but negative changes in the past year or so), they're going to join the list of portals who went from ultra-popular to forgotten soon.
    jackdude500
    To be fair I don't think its their fault, YouTube gets a lot of crap from the record labels so this is probably some sort of compromise
    The_Wilrus
    Is there a way said indie labels could create a separate site for videos possibly through crowd funding? I would donate and pay for a comprehensive service where I got the music I wanted without the YouTube garbage of Vevo adds everywhere and 30sec commercials for a 2 minutes song.
    adambauman31
    youtube is doing essentially that. making you pay a subscription to listen to ad-free music... but the indie labels haven't agreed to their terms yet so they may be banned from youtube.
    mr.smirnov
    Check out Patreon. Its pretty much kickstarter for content creators who put out regular content.
    Jimjambanx
    Youtube has been making some of the worst decisions and **** ups in the site's history in the past couple of years. Forced Google+ integration, new comment section that makes 4chan look like a kids book, new copyright system that allows any company to make a claim on any video that has so much as 5 seconds of a ****ing song or screenshot in the background and severely hurting content creators, and now this.
    svelle
    Actually it's not even that much of a stupid idea. If you look at it from an artists perspective it only affects you if you're part of a label. You can still put out music if you're independent. Also it states nowhere that it's a purely subscription based model. Just that they want to bring subscription based features in the future, which they already do if a YouTuber decides to do so. And this could finally end the legal situation in Germany between YouTube and the GEMA. I'm pretty much looking forward to this as long as it won't become subscription only. If it does I hope I don't have to pay double as I already have a Google Music All Access subscription.
    BaptizedinFire
    This. Anything that can mean trouble for old-timey labels who refuse to live in the here and now is probably a good thing at this point."Indie label" is pretty much a gimmick these days anyway; if you've got "Jack White, Adele, Arctic Monkeys, Queens of the Stone Age and more" in your ranks you're hardly Noise Records or 4AD and you're certainly not strapped for cash. It's not like the days when an indie label necessarily would mean the difference between cult status and complete obscurity for a band. And today, a band like the Cocteau Twins could probably reach more people using the internet cleverly by themselves than 4AD helped them reach at the time.
    HitmanJenkins
    But those artists are a minority, people like 4AD still put out really small bands and you have newer labels like Topshelf and Polyvinyl. Indie Labels will always be relevant, as there's only so much you'll be able to do on your own, and the sorts of people who follow those labels will likely check out most of the releases they put out too.