As YouTube is setting up for the launch of its new ad-free streaming music service, the company has explicitly threatened to block artists from using the entire platform, free or paid, for artists refusing to agree to the new terms.
According to the Verge, YouTube's head of content and business operations Robert Kyncl was to one to confirm plans to block the troublesome clips in order "to ensure that all content on the platform is governed by its new contractual terms."
So far, YouTube has signed deals with all of the major labels, so right now it's indie labels' turn to react and decide the YT future of such class acts as Jack White, Adele, Arctic Monkeys, Queens of the Stone Age and more.
"Our goal is to continue making YouTube an amazing music experience, both as a global platform for fans and artists to connect, and as a revenue source for the music industry," the company's spokesperson stated. "We're adding subscription-based features for music on YouTube with this in mind - to bring our music partners new revenue streams in addition to the hundreds of millions of dollars YouTube already generates for them each year. We are excited that hundreds of major and independent labels are already partnering with us."
As "a source familiar with the situation" further told the Verge, YouTube doesn't want to launch a paid, ad-free service and then be forced to show certain videos in ad-supported more, making the current solution the only option.
The first blocks are expected to drop within just a few days, although the new service is not expected to be launched soon.