YouTube could be set to start charging up to $2 per month for channel subscriptions later this week.
Reports say the video site owned by Google will offer the single-channel subscription fee for up to 50 premium channels, like a next generation cable network.
A source tells the Financial Times that it will let channel producers create better content and remove adverts so viewers can watch TV shows and videos without delay.
Google won't confirm that subscriptions will launch this week, but a spokesperson has said: "[We are] looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer."
It is not clear if the 60 global channel partners like the Onion and WWE will be taking part, or if channel subscriptions will launch for other YouTube producers. If they do, bands could take advantage and offer exclusive videos and interviews to channel subscribers - but only if they're willing to lose the promotional power of free videos.
What do you think of YouTube channel subscriptions? Can you think of any channels that you'd be willing to pay for? Let us know what you think in the comments.