Radio Better Than YouTube For Music Discovery

artist: Misc date: 08/16/2012 category: industry news

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Radio Better Than YouTube For Music Discovery
New stats have shown that radio is still the most popular place to discover new music in America. 48% of listeners say they discover tracks through the older medium, compared to only 7% on YouTube. However, 64% of teens say that they'll go straight to YouTube once they've discovered a song and want to find it again. Nielsen surveyed 3,000 Americans for its latest 360 report on music consumption, and that only half of teens still listen to music on CDs, though only 36% paid for a CD over the last year. Surprisingly, more teens listen to music on the radio than buy music through iTunes, at 56% and 53% respectively. 54% say they are more likely to buy music based on a friend's recommendation than an endorsement on a music blog, though this suggests social networks can have a big influence over listening habits because people can easily publish their listening habits and opinions to friends online. US album sales fell by 3% in the first half of 2012, though digital sales rose by 6%, according to a Nielsen report in July. Streaming revenues continue to rise, with new stats showing a 40% rise in streaming revenue this year.
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