UG Readers React: Did iTunes Kill Music?

artist: Metallica date: 10/22/2013 category: industry news

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UG Readers React: Did iTunes Kill Music?
Digital services like iTunes, streaming and social networks have destroyed music. That's the bold claim made by Metallica guitarist Kirk Hammett this week. He said they were behind the demise of great music in a recent interview: "There haven't been a lot of really, really great bands that have shown that kind of promise, you know," the guitarist told R7. "I think it's a concern. Because of things like iTunes and streaming and social networking, it's destroyed music. It's destroyed the motivation to go out there and really make the best record possible. It's a shame." UG readers, as usual, have a strong opinion on this sort of thing. Here's what they said, with some really smart replaies to this nuanced topic: We love reading your comments, and read them all. Keep posting, and you might appear in a future "Ug Readers React..." post. i_am_metalhead: Kirk has lost his mind. murtoll: I'm sick of all these rock-dinosaurs saying this same sh-t. If you need millions of dollars as a motivation to make music you're not an artist. The age of the millionaire rock god has passed and only the truly passionate will remain. GeriatricNinja: Absolutely agree. The business model that made a lot of these artists rich is what's destroying music. Digital modelling and social networks make it possible for those of us who weren't born in the right place at the right time to put our own music out and get it heard, even if it is to a small audience. christianonbass: Great point. Some of us were dumb enough to practice 8 hours a day--thinking that talent would be enough for us to make a living playing music--instead of learning how to play Wall Street. Nowadays, at least, we can have our music heard by thousands. There is joy in that! bassthunder: What a bunch of cr-p. There was just as much garbage music "back in the day" as there is now. DickHardwood: I disagree. The whole internet and tech explosion thing made it easier for talented people to get global exposure without being in the US or the UK and needing to catch the eye of a label to make a name for themselves. Desenova913: I kinda get what Kirk's saying, I mean you can record something in your garage, then instantly post it online in whatever quality you want, but at the same time, the passionate do that same thing because of the internet's freedom and lack of limitation. It's a double edged sword and I doubt we'll find a good balance any time soon. And, in what could be the most down voted comment of recent memory at −303: gbrooks2: Load and Reload destroyed music. What's your view on digital services and the state of music today? Let us know what you think in the comments.
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