Lacuna Coil: 'Kids Are Not Buying The Albums Anymore'
Singer Andrea Ferro talks about the current state of music industry, saying it is impossible for a young band to reach rock super-stardom.
Posted on Mar 18, 2013 02:02 pm
It seems that being a rock or metal musician these days is more difficult than ever. A lot of bands complain on the decline of album sales and general lack of public interest for rock music. And Lacuna Coil vocalist Andrea Ferro seems to be joining that crowd with some of his latest opinions on the current state of music industry.
In a recent interview on Yahoo, the frontman stated that he finds it impossible for a band to reach rock super-stardom and sell out stadiums these days, naming the lack of time as one of the main reasons. When asked whether he thinks we will ever see new big rock bands, he said:
"Nowadays, as things are right now, it is impossible for me in rock music at least. There is just not enough time, money invest to let a band become that band. You need at least three records for a band to become developed properly, their style. Metallica, if you think about it, their first record was great because it was new and fresh, but then their best album came later, 'Master Of Puppets' and '...And Justice For All', those big records. It's the same for all the bands. You know sometimes you have a band that has a great debut and then they go down. It usually takes at least three records to develop a personality for a band.""There is not that kind of time anymore. If you dont make some attention in the first year or two when the band comes out, the label is not investing in you because theyre going to lose it. The kids are not buying the albums anymore. Everything is changing and moving to digital. It is hard to say where it is worth to invest in a band. Even a band like us, we have a name and we can tour Europe, South America, Japan, or America here, and it is still tough for us. We have built a name in the years, but it is still very difficult to make a living out of it. We live with it, but we dont make a lot of money out of it anymore."
Ferro went on to explain that the decline of album sales has forced the bands to tour more, causing a market saturation in all parts of the world.
"The market has changed so much. It's not true that it is easier now. It's easier to get attention for one day, but tomorrow there will be another millions band on You Tube. You can put your band on YouTube and everyone can watch it for free. But then, tomorrow there are another twenty bands that just move your video somewhere else.""Touring a big part because you still make some money out of touring. But the problem is, everybody goes on tour now because they don't make money from the records anymore. The market is saturated. Even South America. Before nobody was going to South America. Now everybody is going to South America, or India, or Japan, or Thailand, or Indonesia. I don't know. I dont see a clear way out in the immediate. Maybe there will be in three years there will be a new technological innovation that will move to a new spot."
Lacuna Coil is currently touring the US with Sevendust and will remain on the road until the end of April. Their latest record, "Dark Adrenaline", was released back in January 2012, debuting at No. 15 on the Billboard 200 chart with 20,000 copies sold within the first week.