'Dude, Check Out My Brand': When Band Merch Goes Too Far

Today it was announced that Converse are releasing a sneaker that is "an exclusive collaboration" with recently reunited grunge pioneers Soundgarden.

'Dude, Check Out My Brand': When Band Merch Goes Too Far
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Today it was announced that Converse are releasing a sneaker that is "an exclusive collaboration" with recently reunited grunge pioneers Soundgarden.

The shoe, which is a variation on the Chuck Taylor All Star design, is branded with decals from the band's latest King Animal album. The production run is limited to 60 pairs, and is available at Converse's Santa Monica store or from the brand's official website. Suggested retail is 65 bucks.

10 years ago, the announcement of band branded trainers would have been met with surprise, perhaps even disdain. Yet recently, we've seen shoes featuring Metallica, Iron Maiden and Slipknot branding, and, based on the success of these examples, we'll no doubt be seeing more rock themed foot ware in the future.

Band branded merchandise has become big business. While it used to be that you could only display your appreciation for a particular group by buying their t-shirt or putting their poster on your wall, the chances are that your favorite band's image is now on everything from playing cards to condoms. In fact, Ultimate-Guitar recently compiled a list of the most ridiculous band merch ever, featuring such absurd examples as Kiss breakfast cereal and dildos cast from Rammstein members' uh members (for that authentic "shagged by Rammstein" experience that fans are apparently craving...). As I'm writing this, I've noticed that I'm drinking my tea, which was brewed in a Beatles tea pot, from a Rolling Stones mug, perhaps testament to just how pervasive band branded merchandise can be.

In many respects, given the current developments in the record industry, the increased prominence of branded merchandise is an inevitability. Records, which were a cash cow back in the day, certainly don't generate the revenue that they used to, and artists are having to find new ways to make money from audiences. Branding, for many artists, has become a way to stay afloat in the increasingly choppy waters of the music business. But is there a limit to what products you're willing to see artists slap their likeness or logo over? Should there be? A few years ago, Gene Simmons and Paul Stanley sparked controversy when they announced the release of the Kiss Kasket, a move which many considered the ultimate in tasteless product branding. And, while that product is clearly an extreme, there are many other examples of licensed band goods that have produced similarly scornful reactions from disgruntled fans.

In the 1960s, people believed in the somewhat naive ideal that the rock community could be an anti-commercial one, producing rock as art-for-arts sake and creating a utopian scene in the process. Now, anyone who has heard of a thing called the Altamont Speedway Free Festival will know that it didn't exactly pan out like that. You've got to wonder, though, if a bit of that commerce-cautious sixties spirit wouldn't go amiss in the rock world of the 21st century. I mean, sure, rock is a business, there's no getting around that. But is it a business that needs to reduce itself to flogging Bob Marley branded incense or Misfits slippers? Perhaps not.

41 comments sorted by best / new / date

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    --ESTRANGED--
    All i got out of this article was that someone in Rammstein has a monster cock.
    Igamikun
    If you wanted to see the actual thing you could also watch their infamous music video for Pussy on redtube! The thing I'm getting is a couple of them are freaks with naturally ribbed cocks. Didn't even know that happened.
    Joss_Frusciante
    Did we see almost the Same article not too long ago??
    CoolMcAwesome
    they censor words like *****, but there is no problem with a picture of dildo replications of actual penises. Priorities UG, priorities....
    powachord
    Nice shoes. Id buy a pair... could have done without seeing that bix of dildoes again tho
    musicman14579
    Why do you need Bob Marley incense? Last time I checked it was pretty easy to obtain that authentic Bob Marley scent
    IWasMaiden93
    I don't get why people are so anti-merchandise... I'm going to buy coffee mugs, shoes, shirts, board games, etc... Why not have it include themes from the music you dig? The band will usually get a little money out of it and it's a bit more custom than just a normal piece of clothing or other product... I guess to each their own, but why buy regular Monopoly if there's a Metallica or AC/DC one and that band just so happens to be a favorite band of yours?
    Vinson
    OMG! How DARE bands try to make a living by selling merchandise (and getting publicly)!!!
    Vabolo
    There's a slight difference between selling band t-shirts, and selling your own version of Monopoly. Notably, being named "Gene Simmons".
    Vinson
    And his fans are probably happy they can buy a KISS monopoly...don't see a downside here.
    IrishConnor1994
    They're talking about how some bands like KISS get greedy with their merchandising.
    Vinson
    Yeah, and people don't HAVE to buy it. You can get the T-shirt and stop there....if you want more more more, they will sell it to you/ It's not like they are selling their first born son or anything.....yet.
    Cheesepuff
    hey man i wouldnt mind having my own version of monopoly youd do the same if you were at the head of the Kiss brand. Wish his music was better though.
    Alice2Mudgarden
    Hmmm sounds like Chris Cornell is behind this one, so desperately trying to become a relevant band again. Shoes for all the cool skater non-conformist punk kids who still believe in grunge! Grunge isn't dead, it's just been commercialized (too much).
    lamb of dog
    Why is everybody complaining all the time, UG this and UG that, come on guys give it a rest.
    whiplash944
    Honestly, I love wearing band merch. Even if it is slightly unconventional. I would totally wear a pair of sneakers with the bands logo on them. And i would totally buy Misfits slippers, just saying.
    5t0rM
    "Band branded merchandise has become big business." No it has not become big business, it was always big business FFS.