Alice In Chains has announced an October 27 release date for the "Black Gives Way To Blue" iPhone app. The app features full songs from the band's acclaimed new album on Virgin/EMI, music videos, news, photos, social networking and much more. The app separates itself from the pack with an impressive level of interactivity; its custom-built functionality allows fans to interact with each of the albums 11 tracks via a touch, drag, and hold feature that reveals hidden visual gems.
A demo of the app can be viewed here.
"With the Alice In Chains app, we wanted to represent every song on 'Black Gives Way To Blue' as an interactive and immersive experience," says Jeff Zakim, Senior Director, Global Digital Marketing, EMI Music. "We achieved that with the custom-designed Interactive Tracks. The interactivity is furthered by giving fans the ability to share, comment and connect across Fan Wall posts, email, Facebook and Twitter."
Among the songs featured on the app, which will be available in most major markets, is lead single "Check My Brain", which continues to hold the No. 1 spot on Billboard's Top Rock Songs Chart.
Fueled by the hit single, "Black Gives Way To Blue" entered The Billboard 200 chart at No. 5, with sales exceeding 126,000 copies.
Alice In Chains will team up with "A Looking In View" director Stephen Schuster once again to shoot a video for the band's next single, "Your Decision". More information will be made available soon.
To coincide with the band's European tour, Alice In Chains will release the "Your Decision" single on November 16 in the U.K.
Thanks for the report to Blabbermouth.net.