UG editorial team. A group of people who are passionate about guitar and music in general.
Posted on Sep 03, 2014 08:04 am
After weeks of teasing fans with blimps, street art and whatnot, Aphex Twin has unveiled the rather incredible looking artwork and packing for his long-awaiting new album, "Syro."
Designed by the Designers Republic, the album comes complete with a list detailing every cost in the promotion of the record, as well as a "disinfographic" listing all of the equipment used to make it.
Designers Republic founder Ian Anderson told Creative Review (via Gigwise), "At the beginning of the process we discussed a few ideas Richard wanted to explore – one was the idea of pressing the album or a single track into the fabric of the cover, effectively as a deboss; a second was to use shots of the raw vinyl pucks albums are pressed from; and the third was to document in some way every cost involved in the production of the specific album format the purchaser had in their hands."
He continued: "The intense, and ultimately pointless detail of the list really appealed to me ... it was good working with James Burton and the team at Warp to stretch out this mantra that tells the reader everything and nothing about the creation of what I hear was an intensely personal album in the making reduced to the numbers of an album in the marketplace."