Deep Purple Announce New Album Title

"NOW What?!" also given release date.

Ultimate Guitar

The long awaited new album from Deep Purple, which has been teased in recent months, has finally been given a definite title and a release date.

"NOW What?!" will be available to buy from April 30th in North America via earMUSIC, with the band releasing a double A-side single on March 29th.

The record, which was recorded in Nashville, has been produced by the legendary Bob Ezrin, whose list of production credits include Kiss's "Destroyer", Pink Floyd's "The Wall" and many of Alice Cooper's classic records.

"NOW What?!" will feature eleven new songs from Deep Purple, and a press release notes that the album "was recorded with no musical rules, and it shows a modern and fresh production... to the point that Deep Purple have never sounded so close to the spirit of the '70s in the last 20 years as they do now."

Deep Purple recently posted a video teaser for the new record, and have announced that song titles will include "Out Of Hand", "Hell To Pay", "Weirdistan", "Uncommon Man" and "Above And Beyond", a track dedicated to the late Jon Lord. "Hell To Pay", alongside a track titled "All The Time In The World", is scheduled for the double A-side single release.

8 comments sorted by best / new / date

    Not a great title at all, still pumped to here anything new from them though!
    You know, I just can't like it when older artists put out albums with excited-as-all-get-out silly titles. I mean, it's like the album instantly can't be taken seriously. This is probably the most groan-inducing since Def Leppard's "YEAH!"
    It's quite interesting you make this point, personally I thought Machine Head was their best record but we shall agree to differ.