3D technology may very well be the future of entertainment, and it appears Metallica is getting in on the ground floor.
Posted on Mar 23, 2011 03:41 pm
3D technology may very well be the future of entertainment, and it appears Metallica is getting in on the ground floor. Los Angeles concert-production company Front Row Networks, Inc. has announced that it has acquired several hours of live Metallica 3D and high-definition 2D concert footage for distribution.
Whether or not the idea of Lars Ulrich appearing to pop out of your TV appeals to you, Front Row is excited about the potential of the technology it has acquired. The company claims it now has the capability to convert 2D footage into 3D, enabling the production of a fully 3D concert experience.
"By packaging new 3D events, and state of the art 2D 1080p conversion to 3D, Front Row Networks can create the preeminent distribution, and broadcasting channel for what has become one of the hottest sectors in entertainment," says John Diaz, CEO of Front Row Networks.
"We have achieved the first step of acquiring the footage, and conversion technology, and once we have secured all applicable distribution rights, distributing the event through our channels will generate revenues for both the company and the artist creating a steady stream of products for Front Row," says Diaz.
Front Row has not announced at which show the footage was filmed. Metallica has released three live DVDs since 2009, utilizing footage from shows in France, Brazil, and the "Big Four" concert in Sofia, Bulgaria, featuring Megadeth, Slayer, and Anthrax.