Metallica could self-release their next album, and in an unusual way.
Lars Ulrich says the band will start recording soon, but their record deal with Warner expired with "Death Magnetic" in 2008. It potentially means they could earn a bigger payout with a self-release.
"We're free and clear of our record contract. The world's our oyster. We can basically do whatever we want. And we're going so start figuring that out," he told Spin.
"We're writing music and we're going to be recording very soon. At some point we're going to want to share that with people that are interested in listening to it. So we gotta figure out ways we want to do that, from giving it away in cereal boxes to getting people to do handstands for it. We could come up with something wacky."
It seems Metallica will emulate Radiohead or Nine Inch Nails by releasing their new album in an innovative way. Radiohead introduced the 'pay what you want' concept with "In Rainbows", and Trent Reznor has experimented with entirely free releases alongside premium versions for hardcore fans.
However, Ulrich is keen to say they won't try t be unusual for the sake of it.
"This whole thing about who can come up with the coolest [release strategy] so it can be written about on 12 different blogs for six hours mean sure, that's all pretty cool and hip," he said. "But at the same time you have to remember we have a very global audience. We have fans in India and the U.A.E. and Russia. In a lot of these places there are still more conventional ways of getting music to people."
How do you think Metallica should release their next album? Share your innovative solutions in the comments.