Smashing Pumpkins main man Billy Corgan is no stranger to dramatic, unorthodox ways to get his music out, and Corgan is reminding fans of that fact this week with an announcement that he will use next week's South by Southwest as a catalyst to announce the group's latest album, "Oceania". Moreover, Corgan says the new album will be a "full online experience".
"Our aim is to turn the 'social' into a new way to experience an album," Corgan told Mashable. "By taking the medium one step further we will create an experience with 'Oceania' online and off-line that transcends the single and the single mentality in all ways."
Corgan says he'll drop details about his vision for the album, as well as the official release date, at a session moderated by Altimeter Group Principal Brian Solis. The Pumpkins, he asserted, hope to "[bring] back the album experience through fan engagement in a whole new way with 'Oceania'." He also said that the group are, "Working closely with Superfans as gatekeepers to help interaction on a fan-to fan level by promoting their Smashing Pumpkins related blogs and enlisting their help in maintaining a few official Smashing Pumpkins social media sites."
"The concept that we're not releasing this record like normal at all," added Corgan's publicist. "The key is that when we release the record, we're not going to release single a viral video. You're going to take the record a have a full online experience with it."
Thanks for the report to Anne Erickson, Gibson.com