Imagine Oceania. That's what The Smashing Pumpkins are asking their fans to do for the 13 songs on their new album Oceania, out June 19 via Martha's Music/EMI Label Services/Caroline Distribution.
Longtime fans of the visual arts, including their groundbreaking music videos and memorable album covers/packaging, The Smashing Pumpkins want to inspire creativity and evoke ones personal vision for each song, simply based on the title.
That's the idea behind their new social media endeavor, whereby fans can create their own imagery for any of the album's 13 songs, tag them with #SPoceania and share them with each other via Instagram, Pinterest, Deviantart, Facebook and Twitter. The Smashing Pumpkins will also share, like, repost and repin on the official Smashing Pumpkins social sites, while some images may end up on the official website.
Artists can utilize photos, designs, paintings and words to imagine their own vision of the songs on Oceania, including "Quasar," "Panopticon," "The Celestials," "Violet Rays," "One Diamond, One Heart," "Pinwheels," and "Pale Horse" (full track listing below).
For more information on the campaign, go to the official Imagine Oceania page.
The Smashing Pumpkins also teamed up with photo specialty blog JPGMAG.com to create their first ever photography challenge series. Fans submit photos for each of the 13 song title challenges, and one photograph from each challenge will be chosen and compiled into a limited edition print-on-demand canvas poster signed by the group.
"Oceania" track listing:
01. Quasar 02. Panopticon 03. The Celestials 04. Violet Rays 05. My Love is Winter 06. One Diamond, One Heart 07. Pinwheels 08. Oceania 09. Pale Horse 10. The Chimera 11. Glissandra 12. Inkless 13. Wildflower