The recent Liverpool John Moore's University study revealed that the number of alcohol-related UK chart hits has doubled over the past decade, now almost reaching the 20 percent figure.
As Telegraph reports, one in five UK Top 10 tunes are now about alcohol. Experts are expressing strong concern over unsafe image promotion among young people and possible future consequences.
"A greater understanding of the impacts of alcohol-related popular music content on young listeners is urgently needed," the Psychology of Music journal report reads. "Health and other professionals should be vigilant for increases in alcohol-related lyrics and work to ensure that popular music does not become a medium for reinforcing and extending cultures of intoxication and alcohol-related harm."
The research also gave comparisons of the current time and past three decades. According to the same source, 1981 saw only a few hits referring to alcohol; 1991 on the other hand, was the time of rave culture, hence Ecstasy was a predominant topic. 2001 marked the return of alcohol, as it was featured in eight percent of the chart hits. The figure has since been on the constant rise and has recently reached 18.5 percent.
The research also noted that older children and teenagers spend an average of over two hours a day listening to music.
Do you think we have a cause for concern here? Let us know in the comments.