Andrew WK has included some very personal extras in a "super limited" edition of his upcoming album reissue.
On August 28, the "Party Hard" rocker will release a 10th Anniversary Deluxe Edition of his 2001 debut album, "I Get Wet" (originally released in the US in 2002). The reissue packages the original 12-track album alongside a second disc of demos, live recordings, alternate mixes and other previously unreleased material.
In addition, he is offering a limited run of 500 "collector's edition" sets, each featuring an intimate gift from the singer himself. As many as 496 of these sets will include what his website describes as "a piece of Andrew WK's own stage-worn filthy white Levi's 501 jeans that were hand cut by Andrew into 496 pieces!". Three others will contain "a lock of [his] unwashed hair", while one fan will receive an airline ticket stub from the singer's 2012 world tour. As a courtesy to the purchaser, each collector's edition set will also contain a complimentary air freshener.
Discussing the business strategy behind these unique reissue packages, Andrew WK explained: "I wanted to give a piece of myself and this party to everyone who got one of these limited editions. Originally, I had wanted to include used tissues and one of my hangnails, but I was told that some international shipping laws don't allow sending human flesh or bodily fluids inside of music packaging. So I decided to give the party people my dirty white jeans and hair instead."
He also claimed that the gifts are more than just inanimate objects, saying: "My jeans and hair give me party power - kind of like Dumbo's magic feather. They're blessed with the power of positive partying, and I hope that these objects bring even more magical partying to anyone who possesses them."
The collector's edition of "I Get Wet" is available to pre-order now from Andrew WK's website. However, potential purchasers should be warned that the intimate gifts will be selected at random.
Thanks to NME for the report.