Iron Maiden have sold over a million of pints of their own "Trooper Beer," Metal Hammer reports.
According to the Drinks Business, over a million pints of Maiden's beer have been produced since it was first launched in May. That works out at around 20,000 pints of the stuff being drunk every day since.
"We are amazed to reach this mark in such a short time, a million pints already is way ahead of all rational expectations, and are grateful for the support we have had from the retailers, Maiden fans, real ale enthusiasts, our distributors and the beer trade generally as they were so quick to catch on to the genuine and unique quality of this beer," says Oliver Robinson, Managing Director of the beer's brewery, Robinsons.
"This is a great showcase for our new brew house and demonstrates the sorts of volumes it is capable of producing. It's very exciting to observe Trooper as it expands across Britain and then, we fully expect, internationally. It is easily the fastest-selling new beer Robinsons have ever had, and quite possibly anyone else too."