Iron Maiden's signature "Trooper" beer has sold over 3.5 million pints since its launch last year, Planet Rock is reporting. David Bremner, the director of marketing from Robinson's Brewery, revealed the impressive sales figures for "Trooper" at a beer summit on Wednesday.
The beer, which went on sale last spring, has been featured as a Guest Ale in British Parliament. It was nominated as a Guest Ale for Strangers Bar at the House of Commons by Conservative MP and heavy metal fan Mike Weatherley:
"As an Iron Maiden fan and an MP, it is a real treat to have this specialist ale as one of the guest ales in Parliament, the fact that I also get to try it for the first time on my birthday is just a bonus. The guest ales programme is an excellent way of drawing attention to small and independent beers from around the UK and I would encourage any local brewers who would like opportunity to have their product showcased in Parliament to get in touch."
Speaking at the ale's launch last year, Iron Maiden vocalist Bruce Dickinson had the following to say:
"I'm a lifelong fan of traditional English ale; I thought I'd died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinson's are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is 'Trooper.' I love it."