'John Lennon,' 'Kurt Cobain' Appear in New Beer Commercial

Also Elvis Presley, Marilyn Monroe and Tupac Shakur. Watch it here.

Ultimate Guitar

John Lennon, Elvis Presley and Kurt Cobain are among the dead celebrities whose likenesses make appearances in a questionable new beer commercial, Ultimate Classic Rock reports.

Bavaria Radler haven't gone to the extent of reconstructing the stars' iconic images with technology the way recent ads have done with the likes of Marylin Monroe and Audrey Hepburn, but their use of models resembling famous dead people to sell adult beverages does tread on a slippery slope.

The setting is a lovely, private beach getaway that is, apparently, inhabited by dead celebrities. And they're all getting tanked! We see "Elvis" hanging out on the beach checking out the waitress who brings him a bottle, while it appears that "Marylin Monroe" is rubbing suntan lotion on "Tupac Shakur." Meanwhile, someone pretty clearly resembling Lennon is ordering drinks for himself and his pal "Cobain."

Ridiculous or inappropriate? It's up to you. Anyway, watch it below.

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101 comments sorted by best / new / date

    Although I don't usually like someone's likeness being used to sell a product, I can't really get mad at this. They're not trying to use anybody's art, it's just a joke about famous people faking their deaths so they can enjoy a cold beer in a tropical paradise. Though I'm sure Courtney Love won't see it that way.
    Courtney probably gave permission for it. She needs to pay the bills somehow right?
    Interesting question: do you think this commercial had to pay to use the likeness of a dead celebrity or does this fall under parody (for example, Robot Chicken doesn't have to pay to use a celebrities likeness). Or maybe, because they didn't use their name they don't count.
    I was thinking this exact thing. I think you can get away from it with "cartoons" as for celebrity likeness to be used, there are likeness rights. someone (whom ever that may be) gave permission for this and received a healty check. I'm no lawyer by any means but Im pretty sure thats how it works.
    But the commercial never officially says this is Cobain. Its just someone that looks like him.
    I'm with you there, but if that company made profit by using celebrity likeness example Cobain (I mean that character is portraying Cobain), then the likeness was used for financial gain in turn "Cobain" is entitled. I could be completely wrong though.
    Frances Bean controls Kurt's likeness until Courtney repays the money she "borrowed" from her trust fund. Don't know if she did that yet tho...
    Just watch Courtney loves going to see it and she's gonna bitch about seeing Cobain in it.
    Haha, I'm actually not entirely sure exactly what to think of this, but I do prefer this as opposed to when they try and recreate them as they were with actors. Though, there is no Jim Morrison.
    That's 'cause he's hanging out with a naked Indian in a desert somewhere.
    If Heaven is an island with Elvis, Bruce Lee, 2pac, Cobain, John Lennon and Marilyn Monroe, with beer being served by chicks in bikinis, then I can't wait to die.
    If that's heaven, what's Hell? Justin beiber concert?
    Hell is being anywhere but being on an island with Elvis, Bruce Lee, 2pac, Cobain, John Lennon and Marilyn Monroe, with beer being served by chicks in bikinis
    Anyone else notice that they managed to misspell a certain someone's name as "Elvis Pressley" in the text blurb for this article on the main news page?
    Seriously, UG is one of the most illiterate sites out there. "Unappropriate"? Seriously???
    I laughed. It's not to be taken seriously, and they don't depict is that way either. Only thing might be Cobain being inappropriate considering his philosophies. btw there's actually theory about all these people still being alive and living on an island near Cuba. Look it up. Some people actually believe it
    oh stop being sensitive little twits... been a fan of many of those, still am in a way, esp BRUCE LEE(awesome lol), and sure was sad about their deaths, but also, it's great to be reminded of them from time to time! loved it!
    John Lennon didn't seem to be the kinda guy who would want to be in a beer commercial, in life or death. I did laugh at Bruce lee though haha
    Why did John Lennon say "Hey Jude"? Paul penned that song.
    Yeah, they should've used (Sexy) Sadie or something instead, since that was one he actually wrote.
    I'm abit worried at how few people actually see something wrong with this. Is rock n roll really that dead? The sketch idea is fine, actually it's good. It's funny, or would be, if it wasn't just a charming way of selling you stuff. Or, actually, a charming way of attempting to brainwash you to buy their stuff. That IS what the purpose of commercials are, y'know <.< But yea, it's a regular hoot 'n a half, yippie! For the lulz! Urgh. I swear this modern age internet-mentality bothers the shit out of me. It's pathetic. Like dangling daddy's keys in front of a baby, it is.
    The guy on the ship is saying "For a second I though I saw Elvis" The more you know...
    The Simpsons made fun of this in a Halloween special several Seasons ago. I don't think Kurt, Elvis or Lennon would approve of this and I wonder why their friends/family members would as well? Sigh.
    Bullshit. John Lennon and Kurt Cobain would not like this. Who agreed to it?
    that's amazing you knew kurt cobain and john lennon well enough to know their reaction to future events
    Why is this a bad thing? Isn't this something we all enjoy thinking about whenever dead celebrities are talked about? I like this commercial.
    Because it's a f'ing advert. What to these stars owe to Bavaria Radler?
    AWESOME! Wish someone would put me in a commercial after I'm dead...especially a fun one.
    Haha I thought it was hilarious. Who said Germans don't have a sense of humor?
    The only thing missing was Michael Jackson, but I guess people tend to get more offended when things include jokes about him for some reason.
    Probably because of how much he was harassed in the later years of his life. Now that he's dead, people feel the need to overcompensate. Me, I've always loved MJ, but I think it's hypocritical that he's now untouchable, when just 5 years ago people were berating him left, right, and centre.
    If it was celebs who died naturally sure, but a bunch of people who OD'd, were murdered or committed suicide? Really? I guess they are going for all these people faked their deaths but it's still pretty disrespectful to the dead.
    That's just bad taste. I'm not watching that. I don't want to support that by giving them views.
    funny.....but in tomorrows news Courtney Love will be suing them to try and make a buck
    Well at least they got Kurt's guitar correct (lefty Fender Mustang, Sonic Blue, with tort pickguard).
    UG, it's your job to report the news, not to give your opinion on the matter. "but their use of models resembling famous dead people to sell adult beverages does tread on a slippery slope. "So then according to this Andre 3000 is on a slippery slope as he's acting out Hendrix? or when Sacha Baron Cohen was about to play Freddy Mercury? I laughed at the commercial. it's not to be taken seriously, obviously.
    Yea right why would they want that wannabe thug garbage 2 dead-pac on their island?? Anyway, it was a pretty good commercial. As pussified as my beloved U.S.A. has become, I'd be shocked if it made it to t.v. in this country
    'cause 2pac owns. I think the only one pussified here is you.
    2-Dead Thug doesn't "own" shit. He was a crackhead bitch and was killed by fatass Biggie, who's also dead because he was a thug piece of garbage. Maybe they're thuggin it up with punkass Gayvawn Martin
    It's pretty racist to put suntan lotion on a black man, but oh well.
    The higher amount of melanin gives a better defence against sunburns but black people can still get skin cancer. So they do need suntan lotion.
    Why the hell would Elvis, Lennon and Marilyn Monroe grow old if they are dead?
    Arfing Thumb
    They obviously must have faked their dead in this commercial
    Yeah, I think that's what they were implying here, hence why their hiding all of their shit from the ship.
    But Kurt Cobain was actually dead? Or just didn't age?
    Because the concept of this commercial is that they didn't die, they just disappeared from public life and concealed themselves in an island.
    "They've been hiding out this whole time" is basically what the commercial is going for.
    I'd say it wasn't that they're dead, but rather they've been on this island the whole time.
    I'm not too sure what to think about this. I guess if the surviving relatives gave permission then it must be OK, otherwise they probably wouldn't have done it.
    I don't like this. I mean, sure, it's funny. But many of these people were famous for their integrity, and now, they themselves are reduced to a product. Second-tier even. A product to sell products. I have no problems with doing a sketch like this, it's a good idea - funny. But i don't like using it to advertise for products. This is the kind of thing that shapes culture, and peoples place in culture. I would much rather that John Lennon be remembered for his artistry in a few generations, rather than just being a disposable image used by corporations to peddle their shit. That's what we have no-talent reality-show stars for.
    John Lennon is already a disposable image. His whole persona was a disposable image masking someone who abused his kids and beat his wife.
    Yeah, 'cause that's all he contributed to the world.. :/ Besides, he never hid the fact that he did those things either. Quit acting like it's some new revelation and we should reconsider how we view him. We know he was an insanely flawed person, but he did more good for this world than bad.
    To be fair, Monroe waw never known for her artistic integrity: she was the proto-Kardashian
    "Kurts" reaction when he saw MM panties xD other than that i guess this is ok, i mean its not harming anyone i hope
    unappropriate... I'll be adding that one to the dictionary of words that don't exist. UG news articles are always 2 days older than when that news actually broke so I don't know why they can't take a few more minutes and spell check.
    Not really "unapropiate" but I think that Kobain doesn't really fit with the group at some point. Prob Hendrix or Morrison better?
    It's hard for me to explain the grey area here.. That said, Commercial ok the 20 year later picture release was not. If they didn't release them 20 years ago then how is it respectful if they do it now?
    Is this supposed to be kinda like Lost? We're not sure if they're dead or not? Funny, since the guy playing Cobain looks kinda like Josh Holloway who played Sawyer.