Kiss will get their own animated kids TV series based on their Hello Kitty lines of products.
Since 2010 the band have worked with the iconic Hello Kitty brand from Japan as part of their extensive merchandising efforts, where the kitty appears in Kiss makeup.
Now the Hub Network, which is the fastest growing children's cable network, has signed the rights to a "KISS Hello Kitty" TV series, with Gene Simmons reportedly acting as an executive producer.
It will feature four Kiss kitties "living their rock 'n' roll dreams and bringing pink anarchy to every situation they are in," according to Blabbermouth.
"This is not the first Hello Kitty crossover for Sanrio, but for sure the most unexpected," said Roberto Lanzi from Sanrio who own the Hello Kitty brand. "The idea sounded crazy in the beginning, but Gene and Paul are not only rock icons, they are incredible creative minds who were soon able to see a future success."
Kiss guitarist and vocalist Paul Stanley said he's already a fan of the kids network where their new show will appear. "Knowing and viewing The Hub as I do daily with my three children, it is the perfect home for us to bring the 'Kiss Hello Kitty' juggernaut to yet another generation," he said.
Would you be tempted to watch kids TV now that Kiss are involved? Let us know what you think of their shameless (and perhaps impressive) selling out in the comments.