Lorde to Radio Stations: 'Stop Playing 'Royals' All the Time'

Singer fears over-saturation, needs "breathing space to unleash something different."

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Young pop sensation Lorde recently addressed her hit single "Royals," noting she would like the track to receive less airplay to avoid over-saturation.

"I want to let people stop hearing Lorde on the radio all the time, because it's kind of crazy at the moment," she told V Magazine (via Gigwise). "I'd like to give people a little bit of breathing room before I unleash something different."

The singer recently discussed the current state of pop industry, sharing hopes to return pop music to its former glory. "I didn't expect to be in this world but I think it's kind of cool," she told the Telegraph. "For a long time pop has been this laughable, shameful thing. But it's actually gratifying and fun and can unite populations, which I think is incredibly powerful. So hopefully I am showing that pop can be taken seriously."

"Royals" was awarded Song of the Year and Best Solo Pop Performance Grammy at this year's ceremony at Los Angeles' Staples Center.

127 comments sorted by best / new / date

    BjarnedeGraaf
    I liked the song, but it's so overplayed that I'd love to throw my radio alarm out the window every time i hear that song when i wake up. This girl knows what she's talking about.
    zbest
    Another girl vastly superior skip to 1:12
    Samhuinn
    I do not understand how she has been deemed the saviour of pop music, based on one song with a very slight note of critique towards the industry. What is she doing different?
    PoloSG68
    If you compare what she's doing to a lot of other pop artists at the moment (JB, Cyrus, Will.I.AM, Katy Perry, etc) there's a lot of overproduced stuff that doesn't say a lot. Looking at Lorde's songwriting and production it's very much fresh and different in comparison, because of how stripped down and actually meaningful it is.
    HitmanJenkins
    She's completely different to a lot of Pop music out there at the moment. I'm not a big fan of her stuff, but it's definitely better by comparison, and she also has a sense of integrity, so I respect her at the very least.
    theguitarerguy
    Well I guess it's just a matter of taste then. I think she produces great music, and so do many others. Having this kind of artistic integrity and quality on the radio is something I haven't seen in a long time. But of course, that's just me.
    LordEarthworm
    Lorde employs a minimalist approach to her music, focusing on songwriting and subtleties rather than the usual wall of sound layered with overtly or implicitly sexual lyrics. She's trying to do something different instead of rehashing old ideas and I respect her for that.
    Izzy-Sweet
    Just watch. Her 15 minutes of fame will be gone soon and it'll be back to whatever the f*ck was already going on in the pop music industry. Sure, she may have surprised people with a stripped down, "back to basics", pop song, but the novelty will wear off and it'll wear off quick.
    TripLid
    Except it is not just her one "back to basics" pop song, her whole album is getting praise. I am not really a pop fan but I like every song on that album, I doubt she will just fade away, at least for the sake of pop music I hope she does not.
    HitmanJenkins
    Potentially, but If I recall the entire album and her previous EP is getting some serious rep, she could be here for a while yet if she keeps delivering the goods.
    Chickendirt
    It's a lot different to the average pop song. The instrumentation is stripped back a lot yet still carries a very club beat and is mainly led by an electronic drum beat over any synths (a bass synth weaves in and out but that is all). Also the lyrical work on the song, and her whole album is pretty darn good. I'm not a fan of her music that much but when it comes to Pop music, I can easily respect her as much as a metal or rock musician
    codyjt5150
    I don't either. The song is ****ing horrible. Song of the year my ass. Should've definitely been AIC's title track from the new album, but that won't be possibly because there's too many "no layne no chains" bandwagons.
    Vicryl 2.0
    NO Layne, No Chains!!!!
    codyjt5150
    You further prove my point
    codyjt5150
    And so does that down vote and the other down votes on my previous comments. I feel like I'm on the wrong webpage. What happened to all the good people, not all of these pop hunchers that suck on lorde's pringles?
    kramer242
    I love The Devil Put Dinosaurs Here, but relax dude. The Grammy's have lost all validity anyway by this point. I hate pop as much as anybody, but at least she writes songs with some sort of real meaning, which for me, puts her at the top of the pop food chain. At least if the Grammy's are going to be invalid they can do it with someone who can at least write. Now take a few deep breaths and count from 10 backwards.
    Voorhees_au
    Based on one song? Have you heard the whole album? It is extremely good every song. Royals is one of the worst on it. And i hate Pop
    lemmyisgod97
    I think it's cool that she writes her own stuff but I think she's gonna be a one hit wonder.
    theguitarerguy
    Team is getting big? So two-hit wonder maybe?
    Brands99
    She's what? 17? she has her whole life ahead of her to make good music, she'll be around for a while
    rduffy1126
    She's at least 6 months too late with this "relax on the play button" revelation.
    TOOLeffingTOOL
    I'm not a huge fan of pop music, but I love this girl's songs. In my opinion, Royals is a great song but not the best in her catalogue. It sucks because songs like "Tennis Court" are great, but the only time I've heard that in a media outlet was a promo for the Australian Open...
    TripLid
    It's one of the few pop albums I have been able to get into lately, but I highly enjoy it. It's still very highschoolish but it has that kind of darker air to it, I hope they play her other songs more frequently.
    mrsuns10
    She should make a song with Dave Groul
    pjn7000
    I don't know who this Dave Groul guy is that you speak of, but I'd say that a song with Lorde would sound pretty good. I would also like to mention that a song with David Grohl would sound really weird, unless David Groh drums.
    JoshAllen92
    Lorde isn't a product of her genre, and that's refreshing to see. Almost every artist has that one song that's built for radio, and that's Royals. Go listen to any of her other songs and you'll find they don't sound anything like Royals. To be honest, I don't know of any other artists that have her sound. People view her off of the sound of Royals and that's it. Dig deeper and you'll find a much more unique sound in the pop world.
    Deathlock257
    90% of shit on the radio is absolute garbage. Hopefully one day people with actual talent can get signed and put on the radio.
    thejester
    welcome to pop radio, and radio in general. That is the way our culture is now, over saturation
    MthrfknBrkdwN
    I haven't heard her song once. I don't even know who she is. What have I missed?
    xBlaze96x
    I haven't heard her music either man. I tend to try and stay away from pop music, it isn't my kind of thing.
    jamie_hough
    You have heard it, you just haven't been aware you have. Unless of course you live on Pluto, in which case maybe you haven't. Maybe.
    vayne92
    I'd never heard of her or her song up until 2 weeks ago. Only heard that song once. It's not bad, but it's definitely overrated.
    Funnyname99
    I also have never heard it. People... If you listen to shit radio stations all day... You're going to get this... Turn the shit radio stations off... Put on some music you like... If it's really good, you wont miss a thing.. Good music will find you eventually.
    Abacus11
    I'll bet her label will love that... Being an overpaid pop princess has it's drawbacks. Poor thing lol.
    ridinglightning
    I do take her way more seriously at this point than Beyonce. Beyonce is hailed as some sort of pop deity when she's really nothing special. Lorde is actually writing her own stuff and working for it.
    jordo246
    IMO pop music will always be shit from now on, yeah we might get the occasional 'okay' artist who isn't as bad as the rest but that's really not anything to celebrate, saying you're better than Miley you might as well be saying you're shit smells nicer than someone else's. I get that pop music is meant to be just fun songs that people are supposed to enjoy casually but my problem is that it's now treated like the most important music there is, if you'd have called One Direction artists in the 70's they would've laughed at you but now they're for some reason seen as serious musicians and until that stops pop ain't going anywhere.
    seance
    Nicely said. In the past 5 years or so, it's been so revolutionary to the general public that pop stars are now seen as genuine artists (i.e. Lady Gaga starting in 2008). Yet, seeing as we're all generally rock fans here, we know that it goes without saying that to be a worthwhile musical act it's required that you're a genuine artist. That's the starting point for rock music...more or less.
    deathofagod
    I'm not trying to be super alternative or anything (don't refer to my user name either - I made that when I was 15) but I have never heard of or heard this before.
    badfish_lewis
    What a bunch of bs, she clearly knows how the music industry works. This is simply her pandering, while at the same time taking in millions.
    cRACk mONKEyTTU
    I actually really respect her for saying this. I'm as open to pop music as a most reasonable people, tho I'm not a big fan of very much pop in the past 15 years. Though I have to be honest that I cant stand "Royals", and its WAAAYYYY overplayed and gets stuck in your head. But I completely understand her viewpoint that she doesn't want "fanatics" screaming out "Royals!" when she's trying to perform another song. That bull is maddening!
    Kilgannon2113
    Personally, I think she's terrible. Her performance at the Grammy's was awful and she danced like she was having an epileptic seizure.
    Krauser
    Honestly, I like Lorde and Royals (really, all of Pure Heroin is a great record, especially considering her age and potential), but is there a deeper irony than this?
    qotsa_aus
    Nothing to do with guitar
    Dannym95
    Does it matter? Don't you think UG have the right to cover whatever they want in their news section? They're not going to listen to people who complain just because some of the artists they cover don't play guitar oriented music.
    s7peterson
    leave the page then. Why the hell would you take the time to write that comment?
    Vinhair
    With that logic, maybe we should stop talking about Flea, and drummers, and singers... because UG is about guitars, not this other thing, what's it's called again? Oh yeah, Music
    Nero Galon
    I kinda like the song and my media teacher put her album on in class once and it was actually not bad at all as far as a pop album goes. Pretty chill. I probably only hear about 2 seconds of radio per day so i'm lucky.
    Funnyname99
    owww, the official version has 200,000,000+ views.. Why is this more popular than interesting music? I don't listen to the radio/pop-MTV so never heard of her, but twenty seconds on youtube shows 'It's just a big nothing' Good luck to her and all the best, but can't we get 200,000,000+ views for something really cool for a change?
    Salvo416
    Lorde.. the kurt cobain of pop music.
    DevilsRedRider
    not even close
    pjn7000
    I think he means that Lorde is similar to Cobain in the way that both of them are artists that, in some sort of way, are against their own fame, as opposed to the idea that Lorde has Cobain-level legendary status.
    Anjohl
    Lol, yeah, because THAT will work. And radio will never be better, as the format is designed to retain listeners, not entertain.
    INSULIN
    HAVE NO IDEA WHAT ANY MUSIC OUT NOW SOUNDS LIKE.THANK GOD I GOT TONS OF 60'S AND 70'S MUSIC MY MOM HAS-REOCORDS
    Paroxysm
    Lana Del Rey have better songs and a better voice (even if she struggles live)