Nickelback's lawyers have taken down the popular Look At This Photograph parody site - but not before College Humour jumped on the meme to poke fun at photo-sharing service Instagram.
In the video below, the male/female duet sing to the Nickelback song "Photograph" with lyrics that highlight the banality of photo social networks, where many users snap pictures of food, coffee foam and clouds, over and over again.
Before being taken down by lawyers, the Look At My Photograph site apparently embedded your own image to parts of the original Nickelback video. It was a hit and currently has 128,000 Facebook likes, but now reads:
"THE WEBSITE IS OFFLINE BY REQUIREMENT OF THE NICKELBACK LAWYERS. We are in contact with them to try to reactivate it. Thanks everyone who player and helped to share this frolic."
In its early days, Instagram was among the most impressive apps on the iOS store and showcased a beautiful array of images from professional and amateur photographers alike. Since Facebook bought it for an incredible $1 billion in spring, its popularity has exploded - and in turn, many feel the average calibre of photos has dropped.
Watch the College Humour parody of Instagram to the Nickelback song "Photograph":
What do you think of Instagram? Was Nickelback wrong to take down the original parody site? Let us know what you think in the comments.