Following a research conducted by eBay
and Goldsmiths, University of London
, musician and producer Mistabishi
created a song that's been scientifically proven to help you make better online shopping decisions.
Appropriately titled "Sound of Shopping
," the tune uses pop music radio, football commentary, and people chatting in the background to increase the listener's decisiveness when it comes to shopping decisions, Digital Spy
The research saw the team experimenting with different sounds and ambients, using different techniques for 2,000 shoppers involved with the experiment."Any wine store owner will tell you that playing French music increases sales of French wine, but there is almost no research looking at this phenomenon online,"
said consumer behavior expert Patrick Fagan
. "This study has shown us some of the surprising ways that sound can help us make better purchasing decisions when we shop online, and some of the sounds we should avoid."
As the article further explains, classical music apparently makes customers overrate a product's quality by 5%, while restaurant buzz reportedly encourages people to pay more than they usually would. Back to the song, give it a spin below.