Sound — 10
I first heard the second track on this CD, "Drug Like," on a victory records sampler, which was all middle of the road emo/screamo stuff, pretty boring, until the last track, which completely blew me away. I immediately went out to buy this, but I'm afraid if your in the UK like me you might have to order this one. The rest of the album is easily as good as drug like. Their style is completely their own. Although, personally I can hear a big cure influence, especially on the vocals, which sound like a less british robert smith. Theyre are also some very effective, raw, punky backups on a few sounds. Its nice to hear theyre not over used, as they so often can be. The instrumental parts make heavy use of analogue sounding synths, a very raw sound, but not one which makes it unlistenable. Mostly Simple but effective bass and guitar parts underly this sound. Theyre are a few standout guitar riffs, making appropriate use of an aggressive, lo-fi guitar sound. Namely on "Lets Never Go To Sleep" and "Don't Cut Your Fabric." The drums on this record perfectly compliment the sound, adding interest where needed with occasional use of drum machines and electric drums. Overall, this record has a very impressive original sound, with quite an obvious cure influence, that is not unlike bands like the killers and the bravery, but without that slighly over-produced feel. If your interested in checking their sound out you can hear two of their songs on www.purevolume.com/actionaction.
Lyrics — 10
Very clever, insightful lyrics, without sounding contrived or pretentious. Often they take an unexpected turn, a refreshing break from the very predictable rhymschemes in alot of todays music. The Lyrics also compliment lead singer Marks interesting voice perfectly.
Overall Impression — 10
You can draw comparisons between other artists, although they do have a distinctive sound of their own. I think Action Action would be popular among fans of The Cure, The Bravery, The Killers, as I've already mentioned, but also, Joy Division (maybe), Head Automatica, The Faint, Mae, Motion City Soundtrack. I love the whole album, but if I was to introduce someone to this album id probably play them "Photograph" or "Drug Like" first. Honestly I love everything about this, and I definately would buy it again. The sound certainly wouldnt appeal to everyone, but I think many people would, like me, absolutely love it. I don't think its possible to make perfect music, but I feel its completely deserving of the overall rating of 5 as excellent perfectly describes this.