Sound — 8
I'm quite new to All Time Low, only getting So Wrong, It's Right a few days ago. Needless to say, I thought that was an excellent album, so I decided to purchase Nothing Personal, which conveniently came out only a few days after I first dipped my feet into the All Time Low pool. My first impression of this album was positive, with the first 6 songs grabbing themselves a 5 star rating on my iTunes. I'm not totally sure what I liked about the songs. Maybe it was the fun, catchy, pop punk guitars, or the lyrics that seemed to dance around various tales of love and loss, as well as other topics. After those 6 songs though, my interest cooled slightly, as synth was introduced to the mix, a sound which I personally feel did not fit the rest of the album. The exception was Hello Brooklyn, which did not heavily contain synth. I will explain my dislike of this song in the Lyrics section. However, when the album reaches song 10, the guitar riff grabs me from the start, in a kind of way that, despite it not being challenging, it just creates a classic pop punk "epicness", for lack of a better word to describe 4-chord fun. From thereonin to the end of the album, it is again very good.
Lyrics — 8
My hatred of the song Hello Brooklyn was very strong after hearing it. The fact being that, at the end of the chorus, the line "Everybody knows that there's a party at the end of the world" just seemed cheesy and clich. I didn't understand why a song with lines like that managed to make the album, when the lyrics everywhere else appear to be well thought out. Also at the end of that song the lead singer reels off names of random cities from every corner of the world, sounding a bit like a Eurovision caller. This song really failed to impress me, and brought down the album somewhat in my mind. Apart from that though, it was impressive lyrically. There were few childish lines, few clich lines, which kept the album fresh to listen to throughout.
Overall Impression — 8
Compared to So Wrong, It's Right, this album is not as good, but when you reach your third album you can't expect to retain the spunky freshness of your other releases. There isn't that much new to offer if I'm honest, just the same formula that's been followed in previous albums, which has always worked for me. I would rebuy this album if I lost it, but only if I had a few quid spare. I wouldn't say its flaws bring it down too much, and overall provides a good listen all the way through. Fans of pop-punk music, possibly looking to fill a void until blink release something new (as I am), would probably enjoy this album. My personal favourites are Break Your Little Heart and Keep the Change, You Filthy Animal.