Sound — 9
I'll be honest; I detested Bring Me The Horizon on first hearing, probably because I hadn't warmed to that sort of music at that point. But having overcome my great sense of navety, I gave this album a listen, and after that I couldn't stop. Having heard a lot of other deathcore music, I don't think that this album really integrates itself with deathcore generally, but that's not a bad thing. It's quite a unique sound, and BMTH are a unique band. The guitars are blatantly heavily distorted, there's no holding back in order to smoothen off the sound; it's all-out. The drums and bass are also relentless and they mesh together really well with the guitars, and with Oli Sykes's versatile screaming voice. That part is one of my favourites, the vocals. Especially in Pray For Plagues (at 3:57, to be precise), his death growl goes right through you, and it's enough to blow half the metal vocalists known to the planet out of the water. While there are a lot of similarities between each track, no two of them are in any way identical. This does quite well given the fact that the tones of all the instruments and Oli's voice stay pretty much the same throughout the whole 45 minutes of the disc. To be honest, the production on the album isn't earth-shattering, but for a debut album, the band have already sold themselves, and the sound of the music overall is one of the most refreshing I've heard in a while from any band.
Lyrics — 9
Being a deathcore band, the lyrics in the album are quite expectedly about... well, death. What I like in particular about the lyrics, though, is that, unlike a lot of death metal bands, they haven't clogged up each song with the same kind of monotonous, violent, hateful lyrics describing the same manner of death over and over again. No, the concept comes in a different light with each track; some are about revenge ('Braille (For Stevie Wonder's Eyes Only)', 'Off The Heezay'), 'Pray For Plagues' makes references to the apocalypse, and '(I Used To Make Out With) Medusa' tells the story of, well, Medusa. All this with a lot of profanity. That doesn't really negate the quality of the album as such, and it does integrate itself with the actual music. And, to be honest, what did you expect from a rough metal band from the north of England?
Overall Impression — 9
I could listen to this album over and over again and it would take years before I became the slightest bit bored. The brutality of some of it really appeals to me, and while deathcore has started to become quite popular since the early new millennium, BMTH stay, for me, quite unique, and top a lot of the other bands of that genre. I don't really have a favourite song from the album; they all pretty much satisfy my needs for loud, heavy, anger-venting music, but if I would listen to one song first, it would probably (quite conveniently) be the first track, Pray For Plagues. It kicks in very suddenly and kicks off the whole album with style. The way it does begin is quite a smack in the face for anyone who hasn't experienced music of this sort yet. Saying that, that's probably why a lot of people won't like it at first, but I'm sure a lot of people will be able to warm to it, like I did, with a bit of patience, tolerance, and volume control on your iPod.