Cookie Notice

Last updated: 23 January 2023

  1. About this Notice

    1. This Cookie Notice ("Notice") explains how we use cookies and other similar technologies to recognise you when you visit our websites ("Website") or when you use our mobile application ("App"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

    2. Please take the time to read this Notice carefully. If you have any questions or comments, please contact us via email at [email protected].

  2. What are cookies?

    1. Cookies are small data files that are placed on your computer or mobile device when you visit a website or use a mobile application. Cookies are widely used by website or mobile application owners in order to make their websites or mobile applications work, or to work more efficiently, as well as to provide reporting information.

    2. Cookies have many different features, such as allowing you to navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help ensure that the advertisements you see online are more relevant to you and your interests.

    3. Cookies set by the website or app owner (in this case, Ultimate Guitar) are called "first party cookies". Cookies set by parties other than the website or app owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website or mobile application (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer or mobile device both when it visits the websites or uses the mobile application in question and also when it visits certain other websites.

  3. How long do cookies last?

    1. Cookies can remain on your computer or mobile device for different periods of time. Some cookies are 'session cookies', which means they only exist when your browser is open and are automatically deleted when you close your browser or quit the app. Other cookies are 'persistent cookies', meaning they survive after your browser or app is closed and can be used by websites or apps to recognize your computer when you re-open your browser or app later. The length of the cookies used on our Website or our App is explained in more detail in the link provided below.

  4. Why do we use cookies?

    1. When you visit our Website or use our App, we may place the following types of cookies:

Types of cookies

How to accept or refuse cookies

Essential websites and apps cookies: These cookies are strictly necessary to provide you with services available through our Website or our App and to use some of its features, such as access to secure areas.

Because these cookies are strictly necessary to deliver the Website or our App to you, you cannot refuse them.

You can block or delete them by changing your browser settings however, as described below under the heading "How can I control cookies?".

Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website or our App, but are not essential to their use. However, without these cookies, some functionalities (such as videos) may become unavailable.


Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website or App are being used or how effective are marketing campaigns are, or to help us customise our Website or App for you.


Audience measurement cookies: These cookies allow us to measure the audience on our Website or App or to test different versions in order to optimize editorial choices according to the respective performances of different versions of the Website or App. These cookies also allow us to detect navigation problems or to organize the content displayed on our Website or App.


Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.


  1. What about other tracking technologies, like web beacons?

    1. Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs").These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Website or opened an e-mail that we have sent them. This allows us, for example, to display advertisements on our Website and compile aggregated statistics about our web service or email product usage by determining whether our product emails are opened and/or read and to deliver or communicate with cookies. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

  2. What about targeted advertising?

    1. Third parties may serve cookies on your computer or mobile device to serve advertising through our Website or App. These companies may use information about your visits to our Website or App and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements.

    2. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites or mobile applications in order to provide relevant advertisements about goods and services of potential interest to you.

    3. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

    4. –°ookies for targeted advertising purposes that may be placed on your computer or mobile device when you visit our Website or App are included in section 4 above.

    5. If you would like more information about this practice or to opt out of having this information used by companies that are part of the Network Advertising Initiative and provide targeted ads, please visit

  3. How can I control cookies?

    1. You have the right to decide whether to accept or reject specific cookies. You can exercise your cookie preferences through your browser settings.

    2. You can set or amend your web browser controls to accept or refuse some cookies. If you choose to reject cookies, you may still use our Website or our App though your access to some functionality and areas of our Website or App may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

    3. In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or

  4. The cookies that were sent in the past

    1. If you have disabled one or more cookies, we can always use information collected by these cookies before the deactivation. However, we cease to collect information via the opted-out cookie.

  5. More information about cookies

    1. For more information about cookies, including explanation about how cookies are placed on your device, or how to manage and delete them, visit

  6. Updates to this Notice

    1. We may update this Notice from time to time in response to changing legal, technical or business developments. When we update our Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

    2. You can see when this Notice was last updated by checking the “last updated” date displayed at the top of this Notice.